>> is the ceo of best bi buy in eden prairie , minnesota. thank you for being with us.
>> good morning.
>> i hear you've been out at the stars all night. best buy opened at midnight. what are the crowds like that you're seeing?
>> the crowds have been terrific. i've been in stores all night, and what we're finding is our customers do like this early opening, and i got to tell you, our employees have answered the bell in a huge one. what i see are customers that are having a good time spending plenty of money and employees that are there having a graets time taking care of them. we're very pleased.
>> i have to ask you about it, though, because you opened earlier than ever this year at midnight. other retailers opened on thanksgiving ifrtself, and some people are saying wait a minute. is nothing sacred? isn't there one day in the whole year about family and friends and foods? have we gone too far? what would your response be?
>> i'll tell you what my response is. we did not plan to open at midnight. the market moved to midnight, so we needed to make that move. i'll tell you, the consumers are out there in big numbers . they're in line to come into the stores, and it's our job to be where the consumer needs us to be, whether online, on their phones, or opening up at midnight or 12:01 on black friday. we need to be where the customer needs us to be.
>> the latest figures show that about 10% more people than last year will be shopping this weekend, but other figures say that people up expect to spend a little bit less than they did during the last holiday season . as somebody who is on the front lines of the economy, what's your view of how the economy is doing, especially considering that two-thirds of it is consumer-driven?
>> well, i'll tell you what, it's too early to sort of break out the numbers from what we've seen last night and this morning as we have the gateway to the holiday season , but we are very enthusiasm abo enthusiastic about the crowds we've seen, and consumers are definitely out spending this evening. we view black friday as at gateway to the holidays so we're very enthusiastic about it.
>> you're the expert, but as i understand it, the rule of retail is get them in the stores, and they'll buy other stuff they didn't plan to buy. are you seeing that, or are people very directed about coming in, getting the deal and then leaving?
>> well, again, these are anecdotes from what i saw as i was visiting stores this evening. we see carts with multiple items in it, and that's always a good sign. we have great values throughout our store, and that's very much by design. we know it's important to show consumers great value this holiday season , and we're very focused on doing just that.
>> brian dunn , ceo of best buy , thank you so much.
Source: http://video.today.msnbc.msn.com/today/45434689/
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